AI agent disclosures in SEC filings, deployment confirmed
As of 2026-04-07, Academy Sports & Outdoors, Inc. (ASO) disclosed AI-agent language in 2 SEC filings since 2026-03-17, including 2 excerpts describing its own deployment of AI agents (source: Agentic 10-K, from SEC EDGAR).
Customer service, Operations & supply chain, Sales & marketing
None named
2 filings since 2025-01-01. All EDGAR filings (opens in a new tab)
Stage and function are keyword-rule labels, not the company’s words.
Sentences copied from the filings, whitespace normalised.
“6%, and launched "Scout" AI agent Store Expansion: 24 new openings outperformed pro formas & driving mid-single-digit comps In-Stock Optimization: Improved in stocks +500bps via assortment rationalization and RFID rollout Brand Curation: Leveraged key brands (Jordan, Burlebo, Turtlebox) to drive traffic in key moments Loyalty Momentum: Scaled myAcademy Rewards to >13M members and growing Customer Mix: High-income…”
“|Customer 35 CONVERSION RATE IMPROVING CUSTOMER EXPERIENCE WITH AGENTIC AI SIMPLIFY MY SHOP HIGHER BASKET Source: Academy Internal Research Note(1): Conversion rate and basket metrics are based on performance during November - December 2025 1”
Academy uses agentic AI to improve customer conversion rate and basket size.
“|Customer 35 CONVERSION RATE IMPROVING CUSTOMER EXPERIENCE WITH AGENTIC AI SIMPLIFY MY SHOP HIGHER BASKET Source: Academy Internal Research Note(1): Conversion rate and basket metrics are based on performance during November - December 2025 1”
Academy Sports launched Scout AI agent as part of e-commerce growth.
“FY 2025 ACCOMPLISHMENTS 9 E-commerce Growth: Segment grew +13.6%, and launched "Scout" AI agent Store Expansion: 24 new openings outperformed pro formas & driving mid-single-digit comps In-Stock Optimization: Improved in stocks +500bps via assortment rationalization and RFID rollout Brand Curation: Leveraged key brands (Jordan, Burlebo, Turtlebox) to drive traffic in key moments Loyalty Momentum: Scaled myAcademy Rewards to >13M members and growing Customer Mix: High-income households (>$100K) now our largest and fastest growing customer Tariff Mitigation: Diversified sourcing, pulled forward inventory, and optimized pricing/promos to offset headwinds”