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Agentic 10-K

Asana, Inc.ASAN

AI agent disclosures in SEC filings, deployment confirmed

As of 2026-09-03, Asana, Inc. (ASAN) disclosed AI-agent language in 8 SEC filings since 2025-03-18, including 9 excerpts describing its own deployment of AI agents (source: Agentic 10-K, from SEC EDGAR).

Stage
Scaling
Market cap
$2.2BYahoo Finance, 2026-10-21
First seen
2025-03-18
Latest filing
2026-09-03

Matching filings by quarter

0121Q1 '25Q21Q31Q41Q1 '262Q22Q3Q4*
Filings* Quarter in progress

What the filings cover

Functions named

Finance & accounting, IT & security ops, Software development

Vendors and products named

Asana, AWS, Eigen Inc., StackAI

Source

8 filings since 2025-01-01. All EDGAR filings (opens in a new tab)

Stage and function are keyword-rule labels, not the company’s words.

In its own words

Sentences copied from the filings, whitespace normalised.

“With Agentic Work Management, we’re bringing those capabilities to every paid customer, enabling people and AI agents to work together from the same plan and shared context.”

8-KFiled 2026-09-03Confirmed deploymentSource on sec.gov (opens in a new tab)Filing index (opens in a new tab)

“Asana is the work management platform built for the agentic enterprise, where humans and AI agents run critical workflows together.”

10-QFiled 2026-05-28Confirmed deploymentSource on sec.gov (opens in a new tab)Filing index (opens in a new tab)

“Asana is the system of action for work, built for the Agentic Enterprise.”

10-KFiled 2026-03-13Confirmed deploymentSource on sec.gov (opens in a new tab)Filing index (opens in a new tab)

All matching filings

8-K filed 2026-09-03 Filing index (opens in a new tab)

8-K, EX-99.1Filed 2026-09-03

Asana brings Agentic Work Management and AI Teammates to every paid customer so people and AI agents work together.

““Our core business continues to strengthen, with improving retention, accelerating growth in our upmarket motion and broad-based momentum across industries and geographies,” said Dan Rogers, Chief Executive Officer of Asana. “We’re also seeing strong momentum across our AI products, with customers who put AI Studio and AI Teammates to work across critical business workflows engaging more deeply, retaining better and expanding faster. With Agentic Work Management, we’re bringing those capabilities to every paid customer, enabling people and AI agents to work together from the same plan and shared context. Our new Agentic Applications extend that same foundation into new workflows and buying centers.””

8-K, EX-99.1Filed 2026-09-03

Asana introduced Agentic Work Management, Service Management, Command and Client Management for human-agent teams.

“• Unveiled the operating system for human-agent teams, with the introduction of Agentic Work Management, Asana Service Management, Command by Asana, and Asana Client Management.”

8-K, EX-99.1Filed 2026-09-03

Asana acquired StackAI to enable AI agents to execute work across CRMs, ERPs and enterprise systems.

“• Acquired StackAI, extending the Asana operating system into CRMs, ERPs, and enterprise infrastructure, enabling AI agents to execute work across any system.”

8-K, EX-99.1Filed 2026-09-03

Asana hosted summit showcasing its vision for the agentic enterprise.

“• Hosted the Work Innovation Summit in London, showcasing Asana's vision for the agentic enterprise to 600+ attendees through product demos, expert presentations, and actionable AI strategies.”

8-K, EX-99.1Filed 2026-09-03

Asana received leading placement in Gartner quadrant for no-code AI agent builders.

“• Secured leading placement in the Gartner Emerging Market Quadrant for No-Code Agent Builders, validating Asana in the emerging enterprise market for no-code AI agent builders.”

8-K, EX-99.1Filed 2026-09-03

S&P Global report recognized Command by Asana in agentic software development.

“• Featured in an S&P Global/451 Research report, recognizing Command by Asana as a credible strategic move into the agentic software development life cycle.”

10-Q filed 2026-09-03 Filing index (opens in a new tab)

10-QFiled 2026-09-03

Asana platform coordinates work across humans and AI agents on shared plans with governance.

“Asana is the work management platform built for the agentic enterprise, where humans and AI agents run critical workflows together. Our platform enables individuals to work smarter, teams to move faster, and organizations to deliver results. Customers use Asana to connect their work to company goals and orchestrate mission critical workflows like product launches, employee onboarding, resource planning, tracking company-wide strategic initiatives and more. By combining shared memory with enterprise-grade governance, our platform enables organizations to coordinate work across human and AI team members on the same live plan. This drives clarity, accountability, and impact across the organization from executives and department heads to team leads, individuals, and agents delivering the work. In Asana, the “Who, What, When, and Why” of work is transparent, ensuring that every action, whether taken by a person or an AI agent, is grounded in real business context and aligned to strategic goals.”

10-QFiled 2026-09-03

Asana offers AI Teammates, collaborative AI agents that work like teammates on a consumption basis.

“• AI Teammates, collaborative AI agents that work like real teammates to accelerate outcomes, which operates on a consumption basis; and”

10-QFiled 2026-09-03

Asana announced acquisition of Eigen Inc (StackAI), a no-code AI automation platform for building custom AI agents.

“On May 28, 2026, we announced the acquisition of Eigen Inc. (“StackAI”), a privately held artificial intelligence company that offers a no-code AI automation platform that allows businesses to build, test, and deploy custom AI agents and complex workflows.”

8-K filed 2026-05-28 Filing index (opens in a new tab)

8-K, EX-99.1Filed 2026-05-28

Asana CEO says customers use AI Studio and AI Teammates to coordinate work and automate processes.

““Asana is the operating system for human-agent teams,” said Dan Rogers, Chief Executive Officer of Asana. “We believe the real enterprise productivity unlock from AI comes when humans and agents work together across the critical workflows that run the business. Customers are increasingly using AI Studio and AI Teammates to coordinate work faster, automate complex processes, and embed AI more deeply into their operations. The addition of StackAI strengthens our position as the operating system for human-agent teams by enabling customers to coordinate complex, cross-system workflows across humans and AI agents.””

8-K, EX-99.1Filed 2026-05-28

Asana ranked most innovative for embedding AI agents as shared teammates in team workflows.

“• Ranked #1 Most Innovative Company in the Workplace category by Fast Company, validating that AI agents should be shared teammates embedded in how real teams work.”

10-Q filed 2026-05-28 Filing index (opens in a new tab)

10-QFiled 2026-05-28

Asana acquired StackAI, a no-code platform for building and deploying custom AI agents.

“On May 27, 2026, the Company acquired Eigen Inc. (“StackAI”) pursuant to an agreement and plan of merger for approximately $ 75.0 million in cash consideration, subject to customary purchase price adjustments. StackAI is a privately held artificial intelligence company that offers a no-code AI automation platform that allows businesses to build, test, and deploy custom AI agents and complex workflows. The acquisition is expected to help accelerate the Company’s broader AI platform strategy. The Company also plans to issue equity awards to certain StackAI employees, which will generally vest subject to each employees’ respective continued employment, with a portion further subject to the achievement of certain performance conditions. Given the timing of the transaction, the initial accounting for the acquisition is in process and has not been completed at the time the condensed consolidated financial statements are issued. The transaction will be treated as a business combination.”

10-QFiled 2026-05-28

Asana platform coordinates workflows between humans and AI agents.

“Asana is the work management platform built for the agentic enterprise, where humans and AI agents run critical workflows together. Our platform enables individuals to work smarter, teams to move faster, and organizations to deliver results. Customers use Asana to connect their work to company goals and orchestrate mission critical workflows like product launches, employee onboarding, resource planning, tracking company-wide strategic initiatives and more. By combining shared memory with enterprise-grade governance, our platform enables organizations to coordinate work across human and AI team members on the same live plan. This drives clarity, accountability, and impact across the organization from executives and department heads to team leads, individuals, and agents delivering the work. In Asana, the “Who, What, When, and Why” of work is transparent, ensuring that every action, whether taken by a person or an AI agent, is grounded in real business context and aligned to strategic goals.”

10-QFiled 2026-05-28

Asana offers AI Teammates collaborative AI agents on consumption basis.

“• AI Teammates, collaborative AI agents that work like real teammates to accelerate outcomes, which operates on a consumption basis; and”

10-QFiled 2026-05-28

Asana acquired StackAI to accelerate its AI platform strategy.

“On May 28, 2026, we announced the acquisition of Eigen Inc. (“StackAI”), a privately held artificial intelligence company that offers a no-code AI automation platform that allows businesses to build, test, and deploy custom AI agents and complex workflows. The acquisition is expected to help accelerate our broader AI platform strategy.”

10-K filed 2026-03-13 Filing index (opens in a new tab)

10-KFiled 2026-03-13

Asana provides a platform where humans and AI agents collaborate to orchestrate workflows and goals.

“Asana is the system of action for work, built for the Agentic Enterprise. We provide a comprehensive solution where humans and AI agents can collaborate effectively so that individuals work smarter, teams move faster, and organizations deliver results. Over 180,000 paying customers across 200 countries and territories us e Asana to connect their work to company goals and orchestrate mission-critical workflows like product launches, employee onboarding, resource planning, tracking company-wide strategic initiatives and more. By combining institutional memory with a governed execution surface, our platform enables organizations to orchestrate work across human and AI team members. This drives clarity, accountability, and impact across the organization from executives and department heads to the team leads, individuals, and agents delivering the work. In Asana, the "Who, What, When, and Why" of work is transparent, ensuring that every action, whether taken by a person or an AI agent, is grounded in real business context and aligned to strategic goals.”

10-KFiled 2026-03-13

Asana's Work Graph enables both human teams and AI agents to work smarter for better outcomes.

“Our co-founders created Asana to address this work coordination, transparency, and execution problem. They developed a solution that brings cross-functional teams together effectively and created a dynamic record and dependency map of all work across the organization. From the goals at the top to the strategic portfolios in place to achieve those goals, down to the cross-functional projects and individual tasks that support those strategies – Asana captures it all. By building this proprietary map of how work relates, our Work Graph®, Asana provides the essential institutional memory and orchestration layer that allows both human teams and AI agents to work smarter to drive better outcomes, faster.”

10-KFiled 2026-03-13

Asana offers a governed platform for humans and AI agents using shared institutional memory from its Work Graph.

“Work continues to get harder to manage as organizations try to move faster to accomplish ambitious goals and respond to changing global conditions and market demands. Even as new technologies emerge, employees still spend approximately 55% of their work lives on busywork, rather than strategic, high value projects. This remains a persistent issue because teams are trying to manage critical projects across departments and geographies using a combination of spreadsheets, documents, emails, calls, and meetings. These mechanisms aren’t designed for coordinating work at scale so employees become overwhelmed trying to determine priorities, understand project status, or identify how individual tasks impact goals. Additionally, as companies move from testing AI to deploying it across the entire organization, they face new challenges: AI lacks the business context to be useful, isolated tools require employees to manually bridge the gaps between them, and a lack of oversight makes autonomous work risky and difficult to track. This business problem is uniquely solved by our purpose-built system of action. Asana reduces chaos, risk, and complexity by offering a governed execution platform for all work, where humans and AI agents operate from a shared, living institutional memory. By grounding every action in our proprietary Work Graph®, Asana ensures that the "Who, What, When, and Why" of work is transparent, accountable, and aligned with core business objectives.”

10-KFiled 2026-03-13

AI agents now execute business workflows in the Agentic Enterprise but face risks from isolation and lack of governance.

“The challenges of coordinating work are now entering a new and more complex phase. AI is moving from assisting work to executing business-critical workflows, such as drafting campaigns, triaging tickets, and planning product launches. This marks the beginning of the Agentic Enterprise. But execution hasn’t become easier - it’s more fragmented and carries greater risk. While models are more powerful than ever, raw intelligence alone isn’t enough to drive business results. AI agents typically operate in isolation, without understanding how their work connects to team priorities and business goals. As AI velocity increases, this misalignment compounds. Additionally, without clear traceability or governance, organizations have no reliable way to know what AI is doing, why or whether it’s moving the business in the right direction - leaving them exposed to both operational risk and the financial sprawl of unpredictable, ungoverned AI activity.”

10-KFiled 2026-03-13

Asana's architecture enables humans and AI agents to collaborate in a governed workspace.

“Our architecture allows organizations to move beyond fragmented activity to collaborative execution in a single, governed space - enabling humans and AI agents to function as a high velocity, coordinated team where every action is visible, traceable, and subject to necessary human oversight and governance.”

10-KFiled 2026-03-13

Asana's Work Graph maps work relationships to support human collaboration and AI accuracy.

“allows the entire organization to execute effectively and scale with confidence. It provides a structured map of how all work gets done, capturing the vital relationships and decisions made across all tasks, goals, people, and now, AI agents. By mapping the "Who, What, When, and Why," the Work Graph provides the shared context that is as critical for human collaboration as it is for AI accuracy.”

8-K filed 2025-12-02 Filing index (opens in a new tab)

8-K, EX-99.1Filed 2025-12-02

Asana announced AI Teammates, collaborative context-aware agents, with early customer productivity gains.

““This was a solid quarter, with continued improvement in NRR and momentum with AI Studio,” said Dan Rogers, Chief Executive Officer of Asana. “Our newly announced AI Teammates bring collaborative, context-aware agents with the right controls and checkpoints to deliver real business outcomes. Early customer results show meaningful productivity gains, which is very encouraging for the long-term potential of the Asana AI platform in the Agentic Enterprise.””

8-K, EX-99.1Filed 2025-12-02

Asana report states AI agents are transforming work but trust and accountability remain adoption challenges.

“• Released the 2025 Global State of AI at Work Report, revealing that while AI agents are transforming work, trust and accountability remain key challenges for adoption.”

8-K filed 2025-09-03 Filing index (opens in a new tab)

8-K, EX-99.1Filed 2025-09-03

Asana became available in the AWS Marketplace AI Agents and Tools storefront.

“• Announced Asana’s availability in the new AI Agents and Tools storefront in the AWS Marketplace - enabling AWS customers to easily discover, buy, and deploy Asana to accelerate agentic workflow development.”

10-K filed 2025-03-18 Filing index (opens in a new tab)

10-KFiled 2025-03-18

Asana launched Asana AI Studio allowing teams to design and deploy custom AI agents in workflows.

“We offer two, complementary products within the Asana platform to meet the needs of diverse organizations. Our core work management product is available in a tiered, seat-based model – Personal, Starter, Advanced, Enterprise, and Enterprise+ – each providing increasing levels of functionality and control to support growing organizational complexity. In 2024, we launched Asana AI Studio, our dedicated AI product that augments the core platform with AI capabilities. This no-code builder operates on a consumption-based model and lets teams design custom AI agents and deploy them directly within their workflows, underscoring our vision to continually foster effective partnership between our users and AI.”