Criteo S.A.CRTO

Criteo aims to use AI to power agentic commerce experiences as part of its commerce intelligence platform.

“We are a global technology company driving superior commerce outcomes for marketers and media owners through the world’s leading Commerce Intelligence Platform. We operate in digital advertising, leveraging commerce data and AI to connect ecommerce, digital marketing and media monetization to reach consumers throughout their entire shopping journey. Our vision is to be the leading global commerce intelligence platform that connects the commerce ecosystem and uses AI to power full-funnel, cross-channel advertising and agentic commerce experiences. We have accelerated and deeply transformed the Company from a single-product to a multi-solution platform provider, fast diversifying our business into new solutions.”

Criteo cites rapid growth of agentic AI as a risk factor impacting consumer experience.

“(v) changes in the marketplace for and supply of advertising inventory, (vi) rapid growth of AI, including agentic AI, and the potential impact on consumer experience, (vii) changes in the overall ecosystem resulting in signal loss and (viii) changes in consumer acceptance of tracking technologies for targeted or behavioral advertising purposes;”

Criteo views agentic AI as an emerging extension of online product discovery.

“Agentic AI is emerging as a natural extension of how consumers discover and choose products online. AI-powered”

Criteo is expanding its platform into emerging agentic AI environments.

“Our platform continues to expand across additional channels, including social, CTV and emerging agentic AI environments,”

Criteo sees the rise of agentic AI as aligned with its strategy.

“The rise of agentic AI is a natural extension of our strategy. Intelligent assistants are starting to guide people through their”

Criteo provides an MCP server for agentic commerce infrastructure.

“Our Model Context Protocol ("MCP") server provides the infrastructure for agentic commerce, demonstrating the”

Criteo supplies real-time structured information to AI agents.

“information to AI agents in a real-time, structured and controlled way. It ensures continuously updated data with accurate”

Criteo deploys AI agents that generate audiences, manage campaigns and surface insights for brands.

“Our AI agents enable brands to generate audiences, set up and manage campaigns and surface insights instantly,”

Criteo claims to advance its position in agentic commerce using AI-driven decisioning.

““Criteo delivered strong performance for the year,” said Michael Komasinski, Chief Executive Officer of Criteo. “We are advancing our position at the forefront of agentic commerce, with differentiated commerce data, AI driven decisioning, and global reach that provide durable advantages and support sustainable growth and long term shareholder value.””

Criteo introduced its Agentic Commerce Recommendation Service to power AI shopping assistants.

“• We introduced Agentic Commerce Recommendation Service, designed to power AI shopping assistants with accurate, relevant product recommendations built on Criteo’s commerce intelligence.”

Criteo adjusted EBITDA outlook includes growth investments in agentic AI.

“The Company’s adjusted EBITDA outlook for the first quarter and full year 2026 reflects growth investments in agentic AI, foreign exchange headwinds on euro-based costs, and costs related to certain corporate matters.”

Criteo is advancing innovation to position at forefront of agentic AI.

““Our growth in media spend this quarter reflects steady progress on our strategy with strong execution. Our ability to deliver measurable outcomes across channels continues to differentiate Criteo and build momentum,” said Michael Komasinski, Chief Executive Officer of Criteo. “We are advancing rapidly in innovation, leveraging our deep commerce data and AI to position Criteo at the forefront of agentic AI and deliver sustainable shareholder value.””