INTERPUBLIC GROUP OF COMPANIES, INC.IPG

IPG creates and deploys teams of AI agents and has built 10,000 purpose-built agents on Interact.

“9 And increasingly, we can also create and deploy teams of AI agents that learn from the functional experts across our company. Those agents work together to solve for client opportunity, at scale, speed and complexity that was not previously possible. Again, that greatly shortens time to value, raises effectiveness and lowers the cost to serve our clients. This is all relevant as it relates to the questions that are being asked about the potential impact of AI on our industry. What is perhaps being missed in much of those conversations is the unlock of new opportunities for us. Those include performance- based compensation models, as well as tech-enabled SaaS-like components to our compensation. And I’d remind you that the parts of the business into which we have embedded greater technological know-how, such as machine learning and data decisioning tools, are precisely those that have performed best for us for some time, allowing us to become higher-value partners to clients, by solving business and not just marketing challenges, as well as evolving our commercial models to incorporate asset- and outcomes-based compensation models. The adoption levels we are currently seeing for Interact across Interpublic are very encouraging. We now have more than half of our employee population using the platform, and 40% of our colleagues doing so daily. So far this year, we’ve processed well over a million prompts, resulting in the creation of 10,000 purpose-built agents, and of hundred”

IPG Health introduced AI-focused group Living Mirrors and other agency updates.

“11 comprehensive suite of data and identity solutions as well as our Interact platform directly into any company’s Snowflake environment. As I mentioned, IPG Health continued to lead the industry, and it also added client relationships such as Acadia, BeOne and Ionis during the quarter, as well as expanding its relationship with Novartis. During the quarter, the network introduced an industry- first AI-focused group called Living Mirrors, a full-service med comms agency called Vio, and it also further strengthened its sector-leading Influencer ID offering. And that leverages genuine voices in social media and among health influencers to help brands engage with the right audiences with relevance and impact. Among our creative agencies, FCB not only won the Cannes recognition that I mentioned, but was also named Network of the Year at the prestigious One Show, the Art Directors Club, and the D&AD Awards, which is a very rare sweep in our industry. Golin — Ellen talked about their performance — Golin was named PRWeek’s 2025 Global Agency of the Year. During the quarter, PepsiCo chose the agency as its global data and analytics partner for communications. And the agency also introduced a new offering called First Answer, which leverages the critical role of earned media in AI search results. During the quarter, Weber Shandwick won the biggest industry pitch of the year in the social and influencer space when it was named Global Earned Media Agency of Record for Mars. And the majo”

IPG reported underlying business growth and restructuring efforts amid account headwinds.

“8 Mr. Krakowsky: As we have mentioned, the results we are reporting today are consistent with our forecast coming into the year. Against the net account headwinds driven in large part by three significant losses in 2024, the underlying business is sound, with growth of between 1% and 1.5% on a net basis. Notable strength was evident in our media offering, where we have been building proprietary trading capabilities. Other areas of growth included Deutsch, Golin, our IPG-level production unit and Acxiom. The impact of our large reversal with a healthcare client in the consumer advertising space in 2024 weighed on FCB and IPG Health, which otherwise showed solid topline performance. In terms of profitability, we continued to demonstrate discipline, as you can see in our margin delivery, adjusted for the costs of the transformation program that we are undertaking. And, specific to that program, we’ve made a strong start to the restructuring efforts, in both corporate functional areas, as well as centers of excellence focused on delivery of service to clients. The benefits of that program look as if they will exceed our initial forecast, with the upside accruing to the newly merged company once our transaction with Omnicom is complete, since, as we said earlier, there is almost no overlap between our efforts and the cost synergies that have been outlined as part of the integration of the two companies. Turning now to specific highlights from the quarter, operationally, we’ve ente”

Interpublic launched AI Console, a personal AI agent for all employees as part of its Interact platform.

“9 During the quarter, we also launched AI Console, a personal AI agent available to all of our employees. AI Console is part of our Interact marketing platform that enhances productivity by enabling users to create custom AI agents for the full range of capabilities we provide for our clients, such as summarizing media plans, drafting press releases and generating image mock-ups, to name just a few examples. Beyond the foundational use cases that Mediabrands and Acxiom have pioneered for us in AI through our Interact software platform, there are now thousands of Interpublic practitioners using Interact, and soon AI Console, to leverage AI to improve efficiency and creativity across all areas of our business. Within our MD&E Solutions, I mentioned Acxiom, which saw renewals in the quarter and new business wins with clients in the telco, CPG, financial services, insurance and healthcare sectors. Nielsen and Acxiom announced a new collaboration, where Nielsen will sync Acxiom Real ID™ into their system for cross-platform and data-driven linear media. Acxiom and Snowflake signed an expanded multiyear partnership agreement to power cloud modernization and data collaboration, as well as AI, for leading brands, and this allows clients to maximizes the power of their first-party data in marketing, while safeguarding privacy and security. Mediabrands, as you’ve heard, posted strong growth in the quarter, due to good regional new business across global markets and at all three of our m”