Instacart upgraded ML item replacement model using large language models and collaborated with OpenAI.
“Additional Business Updates Consumers We’re constantly investing in ways to make our service more personalized and interactive, while also helping customers find more ways to save on Instacart. ● Expanded Family Accounts to the retailer owned and operated white-label e-commerce sites we power. On average, Family Accounts have larger basket sizes as customers find it more convenient to shop together. ● Continued Restaurants momentum, with strong customer engagement — especially with Instacart+ members — and larger order values on average than other platforms. On average, customers using Restaurants order groceries more frequently and spend more on grocery orders than they did prior. And this positive flywheel to grocery is strengthening. ● Continued to make Instacart more affordable: ○ Schnucks and Heritage Grocers Group moved to same-as-in-store pricing on our marketplace. ○ Enabled membership linking with Restaurant Depot and launched native loyalty sign-up with Petco, enabling customers to join their loyalty program directly from the Instacart App. ○ Partnered with retailers on “Deal Week,” featuring seven days of discounts from retailers like Best Buy, Kiehl's, Petco, and more, making holiday gifting even easier. ● Further improved order quality by upgrading our ML-powered item replacement model. Training on 10X more data and using large language models for richer signals led to higher customer retention by improving replacement satisfaction. ● Collaborated with OpenAI on ”