AI-driven search and agentic commerce may reduce Revolve's direct customer acquisition and sales.
“The growing use of AI and LLMs within search and other marketing channels is changing consumer search behavior and may increasingly enable consumers to discover, evaluate and purchase apparel and other products without visiting our sites directly, which may impact our ability to cost-effectively acquire and retain customers. For example, in March 2025, Google introduced an experimental AI mode within its search platform and other platforms have or may in the future launch similar functionality. If our products and brands become less widely discoverable through AI-driven search and agentic commerce, our net sales growth and profitability may be adversely affected”