Rocket Companies launched AI prospecting that handles top-of-funnel tasks for loan officers.
“• AI prospecting is unlocking capacity and driving conversion. In Q1, we launched AI prospecting to unlock capacity and lift conversion for our loan officers. Prospecting, which includes helping clients find homes through conversational search, reaching servicing clients when they are in the money, and prequalifying purchase clients, used to be one of the most time-consuming and lowest-converting activities for our loan officers. Agentic AI now handles top-of-funnel prospecting and outreach, freeing up what previously took roughly two hours of loan officer time per day. Loan officers now spend that time with clients who are already engaged and prescreened, driving conversion higher by double digits. With our latest AI launches, we have added an incremental $1 billion in volume per month, on top of the incremental $1 billion added last quarter.”