Social Commerce Partners discusses AI and agentic tools as important for direct selling channel success and its advisory role.
“• Technology Utilization: Technology, and in particular mobile and artificial intelligence (AI) technology, continues to shift the way we work, shop, communicate and play daily. The proliferation of AI and the pace at which it is improving is providing all businesses and industries the opportunity to either grow or be left behind. Within the direct selling channel, as with many others, the COVID -19 pandemic accelerated the adaption to, and implementation of, a wide variety of technologies. However, investments in AI enabled efficiency, productivity, and brand eminence remain limited. As a historically face -to-face business, many direct selling companies have otherwise been slow to adapt to some of the new technologies. We believe the direct selling channel is rapidly evolving from its historical face -to-face model to one of human -technology synergy, allowing channel sales forces to work and run their businesses from anywhere, anytime, with the ability to shed administrative tasks and non -value added activity to technology tools. As such, we believe that seamless mobile applications and AI generative and agentic tools are critical to the future success of channel participants. Our team has extensive experience in these areas and the ability to assist and guide target companies in each of the relevant aspects, including branding, social marketing and selling, as well as mobile applications that provide a seamless distributor and customer experience.”