YELP INCYELP

Yelp acquired Hatch, an AI-powered lead management platform with customizable AI agents.

“Ye lp Q 4 20 25 9 24 Looking ahead, we aim to build and acquire technology to manage the full customer lifecycle. We plan to offer a new generation of AI tools that go beyond advertising to help businesses capture demand, manage leads, support their customers, and operate with increased efficiency. In early February, we completed our acquisition of Hatch, a leading AI-powered lead management platform focused on Services businesses. The acquisition brings together Yelp’s scale and trusted brand with Hatch’s innovative lead management solutions for service pros, allowing them to drive bookings, qualify leads and better serve their customers, whether or not they advertise on Yelp. Hatch is a first mover with highly customizable and flexible AI agents that engage with customers across SMS, email and live calls to help increase efficiency and conversion rates. With Yelp’s go-to-market reach, we believe we can scale Hatch’s solutions more efficiently, increasing both upsell opportunities and cross-sell potential within high-value Services categories. With this acquisition, we have now shifted our focus in Services lead management from Yelp Receptionist to supporting Hatch. As of November 2025, Hatch had achieved approximately $25 million in annual recurring revenue (“ARR”),4 representing a year-over-year ARR growth rate of 70% at a modestly negative cash flow. We expect our acquisition of Hatch will deliver meaningful incremental growth in other revenue in 2026. Our efforts to prov”

Hatch provides AI agents for lead management across SMS, email and calls.

“Hatch is an AI-powered lead management solution with highly customizable and flexible AI agents that engage with customers across SMS, email and live calls. It is currently a stand-alone product offering focused on helping Services businesses drive bookings, qualify leads and better serve their customers, whether or not they advertise on Yelp.”

Yelp acquired Hatch, an AI-powered lead management platform with customizable AI agents, shifting from Yelp Receptionist.

“Ye lp Q 4 20 25 9 24 Looking ahead, we aim to build and acquire technology to manage the full customer lifecycle. We plan to offer a new generation of AI tools that go beyond advertising to help businesses capture demand, manage leads, support their customers, and operate with increased efficiency. In early February, we completed our acquisition of Hatch, a leading AI-powered lead management platform focused on Services businesses. The acquisition brings together Yelp’s scale and trusted brand with Hatch’s innovative lead management solutions for service pros, allowing them to drive bookings, qualify leads and better serve their customers, whether or not they advertise on Yelp. Hatch is a first mover with highly customizable and flexible AI agents that engage with customers across SMS, email and live calls to help increase efficiency and conversion rates. With Yelp’s go-to-market reach, we believe we can scale Hatch’s solutions more efficiently, increasing both upsell opportunities and cross-sell potential within high-value Services categories. With this acquisition, we have now shifted our focus in Services lead management from Yelp Receptionist to supporting Hatch. As of November 2025, Hatch had achieved approximately $25 million in annual recurring revenue (“ARR”),4 representing a year-over-year ARR growth rate of 70% at a modestly negative cash flow. We expect our acquisition of Hatch will deliver meaningful incremental growth in other revenue in 2026. Our efforts to prov”

Yelp launched Yelp Host, a fully autonomous AI agent for restaurants.

“Ye lp Q 3 20 25 Yelp is truly the go-to platform for [the restaurant industry]. I’ve already been very satisfied with the return on ad spend, and now having the AI answering service increases the overall value. It can save a lot of money for restaurant owners by handling calls that usually distract servers and pulls them away from serving diners, especially on busy nights. It elevates the guest experience because the servers or host can pay more attention to those already on site, making Yelp Host money well spent. So just those two things are something every restaurant owner would kill to have. — Jongpil Kim, CEO of MUN Korean Steakhouse in Los Angeles, CA 7 24 Yelp Host, our offering for restaurants, is a fully autonomous AI agent that transforms how front-of-house teams handle guest calls and table management. The product is currently available for table-service restaurants starting at $149 per month, or $99 per month for Yelp Guest Manager customers. In its initial month, Yelp Host handled thousands of calls and booked hundreds of reservations, saving significant time for restaurant staff. Yelp Host Front-of-house management Business owner setup flow”