YUM BRANDS INCYUM

Yum Brands is partnering with NVIDIA to develop and pilot AI technologies including agents for restaurants.

“YUM! BRANDS TO ACCELERATE AI INNOVATION IN AN INDUSTRY-FIRST COLLABORATION WITH NVIDIA Louisville, KY, March 18, 2025 – Yum! Brands (NYSE: YUM), the parent company of KFC, Taco Bell, Pizza Hut, and Habit Burger & Grill, announced today that it is partnering with NVIDIA to accelerate the development of innovative AI technologies for Yum! restaurants around the globe. Yum! Brands, the world’s largest restaurant company with over 61,000 locations, is NVIDIA’s first AI restaurant partner. This collaboration brings the two powerhouses together to integrate AI into the restaurant and retail industry at an unprecedented scale. “At Yum, we have a bold vision to deliver leading-edge, AI-powered technology capabilities to our customers and team members globally,” said Joe Park, Chief Digital & Technology Officer, Yum! Brands, Inc. and President, Byte by Yum! “We are thrilled to partner with a pioneering company like NVIDIA to help us accelerate this ambition. This partnership will enable us to harness the rich consumer and operational data sets on our Byte by Yum! integrated platform to build smarter AI engines that will create easier experiences for our customers and team members." Yum! and NVIDIA are planning to transform the future of dining by unlocking scalable AI applications quickly, reliably and affordably. The technology will power and scale Yum!'s existing proprietary Byte by Yum!™ platform. Through a direct collaboration at the developer level, Yum! was able to deploy NVIDIA”

Yum Brands is piloting voice AI agents, computer vision, and restaurant intelligence agents with NVIDIA in select locations.

“• Voice Automated Order-Taking AI Agents: Advancing drive-thru and call center operations with conversational AI, powered by NVIDIA Riva and NVIDIA NIM microservices, that adapts to human speech patterns, understands complex menus and customer preferences, and enables a more natural, seamless ordering experience. • Computer Vision Enhanced Operations: Deploying NVIDIA-powered computer vision to optimize drive-thru efficiency and back-of-house labor management through real-time analytics and alerts. • Accelerated Restaurant Intelligence: Utilizing AI-driven analytics and agents to assess restaurant performance, generating personalized action plans for restaurant managers based on best practices from top-performing locations. Yum! Brands has already begun piloting multiple AI solutions in select Taco Bell and Pizza Hut locations in the United States using NVIDIA technology. Following a successful pilot, a broader rollout of this technology targeting 500 restaurants across Pizza Hut, Taco Bell, KFC and Habit Burger is planned for the second quarter of this year. The partnership highlights the importance of NVIDIA technology to optimize inference costs at scale (the ability to run machine learning models on large volumes of data rapidly and efficiently) and enable AI to tackle increasingly complex tasks, enhancing operational efficiency and customer engagement. The goal of Yum!’s digital and technology strategy is to better serve its franchisees, providing them with better, faste”